BROAD VISTA LIMITED (“we”, “us”, or “our”), a Hong Kong-registered e-commerce company specializing in full-range women’s apparel (with a focus on premium women’s suits) and operating at opsvob.com (“Platform”), is committed to protecting the privacy and personal data of our global customers (“you” or “User”). This Privacy Policy outlines how we collect, use, store, and disclose your personal information when you access or use our Platform, place orders, or interact with our services. By using the Platform, you consent to the practices described herein. For questions about this Policy, contact our support team at [email protected].
1. Information We Collect
We collect two categories of information to provide and improve our services:
- Personal Identifiable Information (PII): This includes information you voluntarily provide, such as your full name, email address, phone number, shipping/billing address, payment details (e.g., credit card numbers, PayPal account info), and account credentials (username/password) when creating an account or placing orders. For women’s suit purchases requiring customization (e.g., size preferences), we may also collect measurements you provide.
- Non-Personal Information: This is data that cannot identify you individually, including your IP address, browser type, device information (e.g., smartphone model, operating system), browsing activity (e.g., products viewed, pages visited on the Platform), and purchase history. We may also collect cookies (small text files stored on your device) to enhance your browsing experience (e.g., remembering your login status or preferred suit styles).
2. How We Use Your Information
Your information is used solely to fulfill business purposes and improve our services, including:
- Processing Orders: To confirm, process, and ship your purchases (e.g., using your address to deliver women’s suits, payment details to complete transactions). We may also use your contact info to send order updates (e.g., dispatch confirmations, delivery tracking links).
- Personalizing Services: To tailor the Platform to your preferences (e.g., recommending women’s suits based on your browsing or purchase history) and provide a personalized shopping experience.
- Customer Support: To respond to your inquiries, resolve issues (e.g., returns for ill-fitting suits), and communicate with you via email or phone (using the contact info you provided).
- Security and Compliance: To protect against fraud (e.g., verifying payment details), secure the Platform, and comply with Hong Kong data protection laws (e.g., Personal Data (Privacy) Ordinance) and international regulations.
- Service Improvement: To analyze user behavior (using non-personal data) and enhance the Platform’s functionality, product offerings, and customer experience.
3. Disclosure of Your Information
We do not sell, rent, or share your PII with third parties for marketing purposes, except in the following cases:
- Trusted Service Providers: We share information with partners who assist in delivering our services, such as payment processors (e.g., PayPal, Stripe) to handle transactions, logistics companies (e.g., DHL) to ship orders, and IT service providers to maintain the Platform. These parties are contractually obligated to protect your data and only use it for the purposes we specify.
- Legal Requirements: We may disclose your information if required by law (e.g., court orders, government requests) or to protect our rights, property, or safety, or that of our users.
- Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred to the new entity, but we will ensure the receiving party adheres to this Privacy Policy.
4. Data Security
We implement industry-standard security measures to protect your information from unauthorized access, disclosure, or alteration, including:
- Encryption of PII (e.g., payment details) using Secure Sockets Layer (SSL) technology.
- Secure storage of data in compliance with Hong Kong’s data protection standards.
- Regular security audits and updates to our IT systems to address potential vulnerabilities.
While we take all reasonable steps to secure your data, no online platform is entirely risk-free. You are responsible for protecting your account credentials (e.g., not sharing your password) and notifying us immediately at [email protected] if you suspect unauthorized access to your account.
5. Your Rights Regarding Personal Data
Under applicable laws, you have the following rights regarding your personal information:
- Access and Correction: You may request access to the PII we hold about you or ask to correct inaccurate or incomplete data. To do so, email [email protected] with your request and account details.
- Data Deletion: You may request the deletion of your PII, subject to legal obligations (e.g., we may retain order records for tax compliance). We will process valid deletion requests within 30 days.
- Opt-Out of Marketing: We may occasionally send marketing emails (e.g., promotions for new women’s suit collections). You can opt out by clicking the “unsubscribe” link in these emails or contacting [email protected].
- Withdrawal of Consent: You may withdraw your consent to our data collection and use practices at any time, though this may limit your ability to use certain Platform features (e.g., placing orders).
6. Cookies and Tracking Technologies
We use cookies and similar technologies (e.g., web beacons) to enhance your browsing experience. You can manage cookie settings in your browser (e.g., block or delete cookies), but disabling essential cookies may prevent you from using certain features of the Platform (e.g., logging into your account or completing purchases). For more details on our cookie usage, refer to the “Cookie Policy” section on opsvob.com.
7. Children’s Privacy
Our services are not intended for users under 16 years of age. We do not knowingly collect PII from children under 16. If we become aware of such collection, we will delete the data immediately. Parents or guardians who suspect their child has provided information to us may contact [email protected] to request deletion.
8. Policy Updates
We may update this Privacy Policy periodically to reflect changes in laws, technology, or business practices. Updates will be posted on opsvob.com with a new effective date, and your continued use of the Platform after this date constitutes acceptance of the revised Policy. We encourage you to review this page regularly.
By using the Platform, you acknowledge that you have read and understood this Privacy Policy. If you have any concerns about how we handle your data, please contact us at [email protected] (9:00 AM–6:00 PM Hong Kong Time, Monday–Friday), and we will address your inquiry promptly.